ADVANT Beiten advises Naxnova on Acquisition of a Majority Stake in HS Products Engineering

Freiburg, 22 April 2025 – The international law firm ADVANT Beiten has provided comprehensive legal advice to Naxnova, one of the world's leading providers of printed electronics and decorative solutions headquartered in India, on the acquisition of a majority stake in HS Products Engineering (HSP), which specializes in high-end precision products for the luxury automotive market. The parties have agreed not to disclose the transaction volume.

Naxnova is a global design and technology company providing new generation solutions to global Original Equipment Manufacturers (OEMs) in the automotive, consumer durables & appliances industries in India. Naxnova provides a diverse product range of integrated surface augmentation solutions that includes decals, flexible 3D badges, overlays, smart surfaces and electronic solutions.
HS Products Engineering specializes in premium aesthetics for the luxury automotive sector and stands for innovation, quality and precision. The company has established partnerships with some of the world's most prestigious luxury brands, including Rolls Royce, Bentley, Porsche, Audi and BMW.

The acquisition strengthens Naxnova's product portfolio by combining HSP's expertise in high-end aesthetics with Naxnova's global reach and technological innovations in printed electronics.
Naxnova's growth trajectory continues with this majority stake: the acquisition is the latest in a series of strategic acquisitions to expand its global presence and continuously develop its product portfolio.

Advisor Naxnova:
ADVANT Beiten: Gerhard Manz (Freiburg, Lead), Christian Burmeister (Co-Lead, Freiburg/Berlin), Dr Christian Osbahr, Damien Heinrich (all Freiburg, all Corporate/M&A).

Public Relations
Frauke Reuther
Manager Communications
ADVANT Beiten
+49 (69) 75 60 95 - 570
frauke.reuther@advant-beiten.com