Dusseldorf, 12 August 2025 – The international commercial law firm ADVANT Beiten has advised the start-up vivido Travel GmbH, based in Steinhagen on the conclusion of a media deal with the TV media investor SevenAccelerator. The team headed by lead partner Prof. Dr. Hans-Josef Vogel has been advising the travel start-up since it was founded in 2022, most recently in May of this year during its second financing round.
Through a media investment in the low single-digit million range, the investment arm of ProSiebenSat.1 for early-stage start-ups is participating in the striving start-up vivido. The first TV spot will be broadcast on ProSiebenSat.1 stations and platforms at the start of the campaign in October. As part of a long-term media partnership, an extensive TV and digital campaign will increase brand awareness and advertising recall for the start-up and positively boost the company's brand image.
vivido travel GmbH is a technology-based tour operator for experience-oriented travel. The team around the founders Tobias Boese and Karl B. Bock, both experienced in the tourism industry, has set itself the task of bundling special experiences into travel packages and making them available to book online within minutes. A team of travel professionals makes a suitable selection of flights and accommodation in advance which match the respective experience and can be individually configured on the start-up's website. The carefully tailored experience trips are rounded off with additional experiences that can be integrated into the itinerary. The range of short trips is organised thematically and offers a wide variety of experiences.
Advisor to vivido Travel GmbH:
ADVANT Beiten: Prof. Dr Hans-Josef Vogel and Sarah Heinrichs (both Corporate/M&A, Dusseldorf)
Advisor to SevenAccelerator:
P+P Pöllath + Partners Rechtsanwälte und Steuerberater mbB
Public Relations
Frauke Reuther
Communications Manager
ADVANT Beiten
+49 (69) 75 60 95 - 570
frauke.reuther@advant-beiten.com
