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    Tanja Hogh Holub
    ADVANT Beiten - Munich
    Rechtsanwältin, Licensed Specialist for Intellectual Property Law
    Partner

    Tanja Hogh Holub

    ADVANT Beiten - Munich
    Rechtsanwältin, Licensed Specialist for Intellectual Property Law
    Partner

    Contacts

    T : +49 89 35065-1412

    F : +49 89 35065-2152

    Tanja.HoghHolub@advant-beiten.com

    Expertise

    Tanja Hogh Holub is Partner at ADVANT Beiten's Munich office and member of the practice group IP/IT/Media. Her practice covers all aspects of intellectual property with a strong focus on trademarks, designs and domains combining prosecution and litigation.

    She focuses her practice on advising her domestic and international clients from various industries on all aspects of trademarks and designs including clearance searches, the strategic development and management of worldwide trademark and design portfolios as well as their enforcement and defense. She has vast experience in representing her clients in registration, opposition and cancellation proceedings with the German Patent and Trademark Office (Deutsches Patent und Markenamt), the Federal Patent Court (Bundespatentgericht), the Office for Harmonization (Harmonisierungsamt) and the European Courts. Another important area is the trademark litigation with German Courts and the drafting, review and negotiation of all relevant agreements, in particular license contracts. Her fields of expertise also cover domain name disputes with German Courts and with the World Intellectual Property Organization (WIPO). Her domestic and international clients are doing business in various industries with a focus on sports (sports clubs and international sports federations), publishing and manufacturing of clothing.

    Tanja Hogh Holub studied law at the Universities of Göttingen and Paris and was admitted to the German bar in 2001. She has been a specialist lawyer for intellectual property law since 2008. Tanja Hogh Holub has joined ADVANT Beiten in 2001 and became a partner in 2008.

    Awards

    Recommended Lawyer
    Best Lawyers in Kooperation mit Handelsblatt 2025
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    The Legal 500 Germany & EMEA 2024
    Recommended Lawyer
    Best Lawyers in cooperation with Handelsblatt 2024
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    Kanzleimonitor.de 2023/2024
    Recommended Lawyer
    Best Lawyers in cooperation with Handelsblatt 2023
    Recommended Lawyer
    The Legal 500 Germany & EMEA 2023
    Recommended Lawyer
    The Legal 500 Germany & EMEA 2022

    Publications

    Publications:

    Word element of figurative mark will not automatically be considered to be dominant (World Trademark Review Daily, 25 September 2012);

    CTM applicants should pay attention to characteristics of sector concerned (World Trademark Review Daily, 13 June 2012);

    ECJ rules on registrability of marks consisting of word combination and abbreviation (World Trademark Review Daily, 29 March 2012);

    The Burden of Making the Move from Good Intentions to Positive Action - How to Adequately Protect Intellectual Property (Markt und Mittelstand, 02 // February 2011, P. 74-75);

    Motor vehicles and motor vehicle bodywork services held to be dissimilar (World Trademark Review Daily, 13 January 2011)

    Memberships

    • German Association for the Protection of Industrial Property and Copyright (GRUR)
    • International Trademark Association (INTA)